The beginning of Breyer
Beginning as a plastics manufacturing company in Chicago, Illinois, Breyer Animal Creations®, was originally Breyer Molding Company. A special order for the F.W. Woolworth Company was made to adorn a mantle piece clock. Many admired it and sought after just the horse, and so it was that the company took a new direction and created model horses. The first of its kind was the #57 Western Horse in 1950.
Reeves International Inc, a long-standing toy distribution company founded by Swiss entrepreneur Werner J. Fleischmann in 1946, acquired the Breyer Animal Creations brand in 1984. Reeves Breyer Animal Creations manufactures plastic, porcelain and resin model horses, and other animals and accessories for play and collecting.
The artists behind the models
USING PAINTBRUSHES AND AIRBRUSHES, THERE ARE APPROXIMATELY 20 DIFFERENT ARTISANS WHO HANDLE EACH INDIVIDUAL MODEL FROM START TO FINISH, EVEN TODAY, NO TWO BREYER MODEL HORSES ARE EVER EXACTLY ALIKE.
Known for their highly detailed realistic features and authenticity, Breyer works with talented equine artists and sculptors with deep knowledge of horse anatomy. Each model is expertly hand-painted and finely detailed. These iconic Breyer horse models have inspired the model horse collecting hobby.
Breyer also has a strong collector base for which it published an annual collector publication Just About Horses (JAH), has an online Collector Club, and hosts BreyerFest, the world’s largest annual model horse collector and equine festival.